Should I Have My Custom Garment Printed or Embroidered?


When deciding whether you should choose a printed or embroidered design for your custom logo, there are a number of aspects that you need to consider. Each gives your design a different look and feel, and so the final project needs to reflect the image that you want to portray as a business or group.

But what exactly is the difference between printing on workwear or embroidering? What option is the best one for your needs? Both printing and embroidery use different techniques to produce different results.



Printing is when a design is either digitally or screen-printed directly onto a piece of clothing. Printing is a low-cost method of producing a clean, bright logo that looks smart and works wonderfully on large designs. It is great for complicated logos that stand out brightly against any background.  While it might not last as long, printing is also good for use on thinner fabrics that won’t hold embroidery.


  • Low cost
  • Bright colours
  • Good for large and complicated designs
  • Good on thin fabrics


  • Not always professional looking
  • Not as durable
  • Colours can fade



Embroidering is when a logo or design is stitched onto the fabric of a business polo or jacket. It is perfect for thicker garments, and while it costs more than printing, it is durable and has a long lifespan. Embroidery provides a textured appearance as the threads are raised above the rest of the fabric. Not all designs are suitable for this, and the best results are with smaller logos in simple colours. Business logo embroidery looks professional and stands out even after it’s been washed multiple times.


  • Looks professional
  • Durable
  • Washes well
  • Good for thicker garments


  • More costly
  • Not for complicated colour ranges
  • Not suitable for all designs


Why Do You Need Personalised Garments?

What’s the reason that you are reaching out to a shirt printing store? Is it for work uniforms for your employees? Or to order some personalised promotional material to hand out to potential customers? The expected use that an item is going to be put to, can help to be the deciding factor in whether you go for print or embroidered outfits.

Promotional Material

Are you looking to source a few hundred t-shirts to hand out at a large event? Or to give out for free when a customer makes a purchase from your company?

For bulk orders, particularly when it comes to promotional material, printing is generally the better option. Not only will it work out cheaper, you’ll also have a faster turnaround time, meaning the products you want will be in your hands, and the hands of potential customers, in no time.

For certain types of t-shirts embroidery can weigh the fabric down if it isn’t sturdy enough. This means that with printing you can cover a much larger surface area with your design, without compromising the integrity of your product.

Custom Polos for Business

If it is personalised workwear for your employees that you are looking for, consider first what exactly it is that you need to be printed or embroidered onto the garment.

If it is just a small logo on the front of a polo shirt or a jacket, then embroidery will look smart and professional, as well as being durable. If, however, you are looking for a larger design on the back of an item of clothing, embroidery might be too heavy on certain material. It is best used on jackets and other more durable materials. Otherwise, printing on the back, and embroidery on the front is a viable option.

Embroidery will generally last longer than any printed material, so consider this if you are looking to supply the office with new outfits.

Ask the Experts

Many things can effect the final look of your design, so when looking for custom workwear online, this is something to keep in mind. The garment’s colour will affect its look, and this is particularly true when the logo is printed.

A logo will look completely different on a dark colour than on a pale one. Printing and embroidery will both look completely different on different types of materials – giving a different look depending on thickness and texture.

It’s important to consider all aspects before making the decision on whether to go for print or embroidery. If you’re unsure, speak to the experts at Dennes Direct who will be putting your design into practice. We will be able to tell you if we can colour match for embroidery, or if your design idea is better suited for a print. We can discuss the type of fabrics to use, and whether a mixture of both embroidery and printing can be used for some items.

No matter what you end up choosing, having branded items is a great step for any business or group, and everyone who receives them are sure to remember exactly who you represent.

For more information on garment printing and embroidery, call us today on 01293 535289 or email us.


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